Friday, January 4, 2019

What is Change Management?

source:brandmind.ro
Change management can be simply defined by the managing changes within the organization. Change of the organization can be identified in several fields like organization strategies, organizational structures, policies and procedures and technological changes etc. Every organization should have to adopt changes if not they cannot be survived in the business world. 

There are so many real examples of the change management that has effect for the organization. For example a few decades ago Nokia was the best selling mobile phone brand in the world.B ut Nokia decline accelerates by 2011and is acquired by Microsoft in 2013. When explaining Nokia's fall many observed forward three reasons. Nokia technology was inferior to apples, the arrogance about the top level managers and lack of vision. At that time Android OS was introduced to the market and most of the phone manufacturers had purchased it. Finally, it was very successful within the short period of time and Nokia had lost there market share.


Definition of change management

Change management has been defined as ‘the process of continually renewing an organization’s direction, structure, and capabilities to serve the ever-changing needs of external and internal customers’ (Moran and Brightman, 2001: 111). According to Burnes (2004), change is an ever-present feature of organisational life, both at an operational and strategic level. Therefore, there should be no doubt regarding the importance to any organisation of its ability to identify where it needs to be in the future, and how to manage the changes required getting there. Consequently, organisational change cannot be separated from organisational strategy, or vice versa (Burnes, 2004; Rieley and Clarkson,2001). Due to the importance of organisational change, its management is becoming a highly required managerial skill (Senior, 2002). 





Models of change management





Up to now, there are so many changed management models have been developed by the last couple of year by various authors. According to one of the famous author called John P.Kotter has developed 8 steps of the changed management model.


Source: Adapted from Kotter 1996



 Different type of change events

All the organization are dealing with a lot of changes event and face different type of changing situation.Organization should have ability to manage and face any changes without affecting to the organization. Success of the organization directly depends on how they face changing events.
There are different type of change events. These include;

  • Changes in capacity/Size /Open a new market:If the company has received new orders or new market there will be need to change the way of business doing. because of increasing, the capacity company should have to think about manpower, structural changes, and additional infrastructures.
  • Changes in key positions: This is the common changes that happened every organization .if the key position change it will affect organization. For example, change in production manager will effect for production team dynamics. In addition to that change in key position of the company have risk of losing company knowledge and secret.
  • Technological changes: This is very important for every organization. technology is changing very rapidly every year and there will be a need to update with new technology. Have to bring new machinery and train their employees are necessary for dealing with technological changes.
  • Social and legal compliance changes: Ogranization should run their business according to social and legal compliance changes.

Conclusion

Change is s common function that affects all the organization in the world.Every company should have to adopt any changes that will affect the organization. If not they will not be able to survive. So many authors have defined in the term of change in a different way. And also they have given so many change model what we can practically use.There are different type of change event we can identify in modern world for example changes in capacity, changes in key positions, changes in technology and changes in social and legal compliance etc.

Reference




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